PORTFOLIO

Some of our clients and work.


KARMA NUTS: A UNIQUE TWIST ON CASHEWS

A jar of nuts in a container...That's what we received when we got the call...Along with the assignment to develop a new brand from scratch within a very short time before Natural Products Expo West, the largest natural products trade show in the world.

Leveraging our 20+ years in brand strategy, brand creation, and innovation, we quickly started scribbling on our white boards with a flexible and creative approach to create KARMA.

KARMA is a breakthrough, award-winning brand of cashew nuts featuring its signature and unique WRAPPED cashews. These unique nuts have their natural skins on them and deliver better nutritional benefits v. regular nuts. 

So, what did we do in record time?

  • Marketing strategy and plan
  • Concept development
  • Brand story 
  • Brand name and product nomenclature
  • Brand identity
  • Visual packaging design & graphics
  • In-depth category and competitive analysis
  • Consumer profile
  • Sales materials
  • Trade show booth design
  • Website concept, content, and design
  • Launch point of sale 
  • In-store demo kits

To date, KARMA continues to gain traction and receive kudos from the trade, press, and consumers! It recently won the coveted NEXTY award at Natural Products Expo West 2016 for the Best New Snack and Convenience Food.


HUGO NATURALS / ECLAIR NATURALS 

We were engaged by Hugo Naturals to develop the foundational strategy and process for their new mass market brand initiative. We started with a white sheet of paper and led the initial brand development with a disciplined approach.

  • Internal, customer, and consumer interviews
  • Category and competitive analysis
  • Consumer trends
  • Brand concept territories 
  • Name brainstorm sessions

The outcome of our strategic work was Eclair Naturals, a natural body care brand crafted with integrity and food grade ingredients.


BREAKTHROUGH GROWTH IN WINE

Close to 12 amazing years with the world's largest and family owned winery...something to be proud of.

A few of the brands we worked on, include Gallo, Frei Brothers Reserve, Vinfresco, Vin Vault, Bella Sera Frescata, and Rosehaven. 

  • Brand management
  • Marketing strategy and plans
  • New product, brand concept, and packaging development
  • Breakthrough, innovative new concepts
  • Test markets
  • Cross-functional team management including partnerships with Product Development, Creative, Sales, Operations, Manufacturing, and Research

TB Logo.png

TERRA BELLA: EMBRACING FARMSCAPE DESIGN, THE EARTH, AND FOOD

We partnered with Terra Bella Design to develop and launch their new brand identity and website. Since we believe so strongly in encouraging people to eat healthy food and grow sustainable gardens, we jumped at the opportunity to engage with this elite team who specializes in transforming spaces and creating edible farmscapes.

  • Brand identity
  • Logo design
  • Website design and development